Proyecto final de Grado: Empresas de nicho: concepto, características y su relación competitiva en mercados de alta tecnología
Fecha
2007
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Resumen
"El trabajo pretende analizar las compañías de nicho y cómo éstas se desenvuelven en mercados que requieren un alto grado de competitividad. Desde el análisis y perspectiva de varios autores, se observa que hay elementos comunes sobre formas de organización, estrategia a seguir, estructura, y contexto en el mercado no sólo regional sino global".
"This piece of work has the intention of analyzing niche companies and the way in which they develop in markets that require a great deal of competitivity. From the perspective and analysis of various authors, we can observe that there are some common elements about types of organization, strategy to be followed, structure and context, no only on a regional but also global market".
"This piece of work has the intention of analyzing niche companies and the way in which they develop in markets that require a great deal of competitivity. From the perspective and analysis of various authors, we can observe that there are some common elements about types of organization, strategy to be followed, structure and context, no only on a regional but also global market".
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SEGMENTACION DEL MERCADO, COMPETITIVIDAD