proyecto final de grado.page.titleprefix Desarrollo incremental de fábrica de elaboración de máquinas y molinos para café expreso
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Date
2018
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Abstract
"El presente Proyecto de inversión evalúa la ampliación de la capacidad productiva de Criollo SA, ubicada en Villa Luro, con un horizonte temporal de 10 años. Criollo se dedica desde hace más de 80 años a la fabricación y comercialización de máquinas y molinos de café para bares, empresas, restaurantes y hoteles.
El objetivo principal de este proyecto es la ampliación de la capacidad de producción de las máquinas de café, las cuales representan el 70% de los ingresos anuales en promedio para la empresa. Para esto se tomaron dos estrategias conjuntas. Por un lado, se analiza un cambio en la estrategia comercial, para pasar de una estrategia pasiva a una estrategia activa de ventas. Por el otro, se analiza la mudanza de la compañía para aumentar tanto el espacio de trabajo como la eficiencia ya que en la actualidad se encuentra dividida en 3 plantas (...)."
"This Investment Project evaluates the expansion of the productive capacity of Criollo SA, located in Villa Luro, with a time horizon of 10 years. Criollo has dedicated more than 80 years to the manufacture and commercialization of machines and coffee mills for bars, companies, restaurants and hotels. The main objective of this project is the expansion of the production capacity of the coffee machines, which represent 70% of the annual income on average for the company. For this, two joint strategies were taken. On the one hand, a change in the commercial strategy is analyzed to move from a passive strategy to an active sales strategy. On the other hand, the move of the company is analyzed to increase both the workspace and the efficiency since it is currently divided into 3 floors (...)."
"This Investment Project evaluates the expansion of the productive capacity of Criollo SA, located in Villa Luro, with a time horizon of 10 years. Criollo has dedicated more than 80 years to the manufacture and commercialization of machines and coffee mills for bars, companies, restaurants and hotels. The main objective of this project is the expansion of the production capacity of the coffee machines, which represent 70% of the annual income on average for the company. For this, two joint strategies were taken. On the one hand, a change in the commercial strategy is analyzed to move from a passive strategy to an active sales strategy. On the other hand, the move of the company is analyzed to increase both the workspace and the efficiency since it is currently divided into 3 floors (...)."
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Keywords
PRODUCCION, CAFE, MAQUINARIA