proyecto final de grado.page.titleprefix Creatividad aplicada al negocio del calzado
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Date
2012
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Abstract
"El proyecto consiste en determinar la viabilidad económica de lanzar un producto innovador al mercado: zapatos de mujer personalizados por el propio cliente. Este producto se logra gracias a un material llamado Tyvek que será utilizado de forro, este material cuenta con la gran característica de poder ser impermeable, resistente, económico y liviano".
"This project consists on determinig the economic feasibility of introducing an innovative product into the market: customizable women's shoes. This product is achieved through a material called Tyvek, which will be used as a cover for the shoe. This material as the capability to be printes on jus like paper. Also, it has other properties such as being waterproof, resistant, economic and ligth".
"This project consists on determinig the economic feasibility of introducing an innovative product into the market: customizable women's shoes. This product is achieved through a material called Tyvek, which will be used as a cover for the shoe. This material as the capability to be printes on jus like paper. Also, it has other properties such as being waterproof, resistant, economic and ligth".
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Keywords
CREATIVIDAD, ANALISIS ECONOMICO, MARKETING, ESTUDIO DE MERCADO, CALZADO