Proyecto final de Grado: Implementación del proceso de la VOC para agregar valor a los clientes
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2006
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"El Proyecto Final trata acerca de la obligación que tienen las empresas en la actualidad, para ser exitosas, de basar todas sus decisiones y acciones en su mercado. Este mercado son los clientes, reales y potenciales, que son cada día más exigentes con los productos y servicios que compran. Al mismo tiempo, estos clientes no son cautivos, y están en constante búsqueda de mejores ofertas. Las empresas deben adecuarse a lo que los clientes quieren; ellos no se conforman más con lo que las empresas deciden ofrecer sino que exigen más y más valor."
"Every company has the need of being market driven. Customers are being more demanding, and are always searching for better offers in order to be satisfied with the product or service they are buying. Under these circumstances, companies which want to be successful in their market, need to know which are their customer's opinions related to their offer , and which are their needs."
"Every company has the need of being market driven. Customers are being more demanding, and are always searching for better offers in order to be satisfied with the product or service they are buying. Under these circumstances, companies which want to be successful in their market, need to know which are their customer's opinions related to their offer , and which are their needs."
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