Loading...
Proceso de decisión para la inversión en puntos de venta minorista
Sasse, Francisco Schejtman, Rodrigo
Sasse, Francisco
Schejtman, Rodrigo
Type
Proyecto final de grado
Citations
Altmetric:
Abstract
"El objetivo central es del de estandarizar y definir un proceso general que permita formalizar, controlar y optimizar las inversiones que se realicen en los puntos de ventas y que sea aplicable a todas las empresas de consumo masivo con características similares."
"The whitepapers objective is to standarize this process and define a general procedure that enables any mass consumer business, with similar characteristics to the ones we will define, to be able to control, optimize and formalize their retail sale-point’s investments"
"The whitepapers objective is to standarize this process and define a general procedure that enables any mass consumer business, with similar characteristics to the ones we will define, to be able to control, optimize and formalize their retail sale-point’s investments"
Description
Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
Collections
Files
Loading...
Proyecto_Final_Sasse
Adobe PDF, 1.35 MB
Research Projects
Organizational Units
Journal Issue
Keywords
COMERCIO MINORISTA, SEGMENTACION DEL MERCADO, MARKETING