proyecto final de grado.page.titleprefix Proceso de decisión para la inversión en puntos de venta minorista
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Date
2014
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Abstract
"El objetivo central es del de estandarizar y definir un proceso general que permita formalizar, controlar y optimizar las inversiones que se realicen en los puntos de ventas y que sea aplicable a todas las empresas de consumo masivo con características similares."
"The whitepapers objective is to standarize this process and define a general procedure that enables any mass consumer business, with similar characteristics to the ones we will define, to be able to control, optimize and formalize their retail sale-point’s investments"
"The whitepapers objective is to standarize this process and define a general procedure that enables any mass consumer business, with similar characteristics to the ones we will define, to be able to control, optimize and formalize their retail sale-point’s investments"
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Keywords
COMERCIO MINORISTA, SEGMENTACION DEL MERCADO, MARKETING