Proyecto final de Grado: Una posible solución para fomentar la práctica de esquí en la Argentina, sustitución de exportaciones
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2014
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"Este proyecto trata del emprendimiento de una fábrica de esquí en Argentina. El objetivo es tratar el sujeto globalmente
para comprender todas las partes de la empresa. Este proyecto permite darse cuenta de las diferentes tareas necesarias al alcance de una empresa, el orden en la cual realizarlas y la importancia de cada una. La elección de este proyecto fue completamente personal, elegí este tema porque me gustan los deportes invernales, porque siento una gran curiosidad por la coyuntura económica actual de Argentina y porque el tema del emprendimiento de una empresa me interesa mucho.
El proyecto desarrolla varios puntos que describen el estudio que realicé durante un semestre. Primero, es necesario estudiar la práctica general del esquí en Argentina. Hay que analizar tanto los vacacionistas argentinos, como los centros de esquí, la cultura y la historia argentina frente a la práctica del esquí. Eso permite obtener los primeros datos en lo referente a los futuros clientes de la empresa ficticia.
Una vez analizada la práctica del esquí, se estudia el producto: la tabla de esquí. El producto parece un objeto sencillo pero tien
e una forma compleja y precisa además del requisito de conocimiento específicos para su fabricación.
En esta parte se desarrolla el porqué de la forma de un esquí y los procesos necesarios para fabricarlo desde las materias primas hasta la salida de la fábrica.
Luego, se investiga un poco más de la empresa y se estudia el mercado del esquí en Argentina. El estudio de este último representa el análisis del conjunto de todos los actores de la cadena de suministro, desde los proveedores hasta los clientes. Esta parte determina las diferentes posibilidades y oportunidades que tiene la empresa para fomentar la práctica del esquí en Argentina.
Finalmente, se estudia más precisamente y cuantitativamente el
comienzo de la empresa. Esta parte trata primero del plan financiero de la empresa, que comprende todas las partes de la empresa y que permite de concluir que el ejercicio de la empresa es beneficiario. Una segunda parte define las directiva
s de marketing y de publicidad, elementos necesarios al buen
funcionamiento de una empresa que tiene sus propios productos y su propia marca."
"This project treats the entrepreneurship of a ski board's factory in Argentina. The aim is to treat the subject globally in order to understand all the parts of the company. This project allows realizing all the different tasks which are necessary to launch a company, the ir specific order and the importance of each one of them. The choice of the theme of the project was completely personal; I chose it because I enjoy the winter sports, because I feel a great curiosity for the current financial conjuncture of Argentina and because I am very interested in the topic of the entrepreneurship of a company. The project develops several points that describe the study that I realized during a semester. First, it is necessary to study the general practice of ski in Argentina. It is also necessary to analyze Argentine vacationers, the ski resorts, the culture and the Argentine history concerning the ski. It allows to o btain the first information related to the future clients of the fictitious company. Once the practice of the ski analyzed, we study the product: the skiboard. The product looks like a simple object but it has a complex and precise form and his manufacturing needs specifics knowledge. This part reveals the reasons of the form of the board and the necessaries processes to make a ski, parting from the raw materials until reaching the exit of the factory. Then, we approach the company in order to study the ski's market in Argentina. The study of the market represents the analysis of all the actors of the supply chain management, from the suppliers to the clients. This part determines the different possibilities and opportunities that the company has to fomen t the practice of the ski in Argentina. Finally, the take-off of the company is studied more precisely and quantitatively. This part treats first of the financial plan of the company, that combines all the parts of the company and allows to define that the exercise of the company is beneficial. The second part defines the guidelines of marketing and advertising, both necessary for the good functioning of a company that has his own products and his own brand."
"This project treats the entrepreneurship of a ski board's factory in Argentina. The aim is to treat the subject globally in order to understand all the parts of the company. This project allows realizing all the different tasks which are necessary to launch a company, the ir specific order and the importance of each one of them. The choice of the theme of the project was completely personal; I chose it because I enjoy the winter sports, because I feel a great curiosity for the current financial conjuncture of Argentina and because I am very interested in the topic of the entrepreneurship of a company. The project develops several points that describe the study that I realized during a semester. First, it is necessary to study the general practice of ski in Argentina. It is also necessary to analyze Argentine vacationers, the ski resorts, the culture and the Argentine history concerning the ski. It allows to o btain the first information related to the future clients of the fictitious company. Once the practice of the ski analyzed, we study the product: the skiboard. The product looks like a simple object but it has a complex and precise form and his manufacturing needs specifics knowledge. This part reveals the reasons of the form of the board and the necessaries processes to make a ski, parting from the raw materials until reaching the exit of the factory. Then, we approach the company in order to study the ski's market in Argentina. The study of the market represents the analysis of all the actors of the supply chain management, from the suppliers to the clients. This part determines the different possibilities and opportunities that the company has to fomen t the practice of the ski in Argentina. Finally, the take-off of the company is studied more precisely and quantitatively. This part treats first of the financial plan of the company, that combines all the parts of the company and allows to define that the exercise of the company is beneficial. The second part defines the guidelines of marketing and advertising, both necessary for the good functioning of a company that has his own products and his own brand."
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ESQUI, DEPORTES DE INVIERNO, SUSTITUCION DE EXPORTACIONES