Proyecto final de Grado: Proyecto de inversión: fabricación y comercialización de guantes de golf
Fecha
2005
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"La situación económica de la Argentina desde diciembre de 2001 en adelante ha hecho que productos que se importaban masivamente en la década del '90 hayan aumentado su costo considerablemente. Esto generó una enorme oportunidad para la industria local que, favorecida por la tasa cambiaria, supo aprovechar la oportunidad de crecer mediante la sustitución de importaciones.
Teniendo en cuenta este entorno favorable es que se evalúa la factibilidad comercial, técnica y económico-financiera de generar un mircoemprendimiento para fabricar y comercializar guantes de golf en Argentina, bajo la marca GripMaster. Se buscará en esta primera etapa abastecer el mercado local, por lo que el análisis de la posibilidad de exportar guantes escapa al alcance de este análisis, si bien presenta una gran oportunidad en un futuro a mediano plazo para el emprendimiento bajo cuestión".
"The economic situation in Argentina since decembre 2001 has made foreign products too expensive to import the in mass, which was highly benefited by the high exchange rate and has know how to seize this situation to grow by substituting foreign products. Considering this favourable environment, the commercial, technical and economic/financial feasibility of manufacturing and commercializing golf gloves in Argentina under the brand "GripMaster" is evaluated. On this project the possibility of operating in the local market will be evaluated. Therefore, the possibility of exporting golf gloves is beyond this analysis, even thought it is a very big opportunity in a mid-term period for this business".
"The economic situation in Argentina since decembre 2001 has made foreign products too expensive to import the in mass, which was highly benefited by the high exchange rate and has know how to seize this situation to grow by substituting foreign products. Considering this favourable environment, the commercial, technical and economic/financial feasibility of manufacturing and commercializing golf gloves in Argentina under the brand "GripMaster" is evaluated. On this project the possibility of operating in the local market will be evaluated. Therefore, the possibility of exporting golf gloves is beyond this analysis, even thought it is a very big opportunity in a mid-term period for this business".
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GOLF, CANALES DE COMERCIALIZACION, PRODUCCION, GUANTES