proyecto final de grado.page.titleprefix Introducción de un nuevo producto en el mercado farmacéutico
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Date
2006
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Abstract
"Este trabajo se centra en el estudio de la introducción de innovaciones en un mercado. Se parte del Modelo de Difusión de Innovaciones de Frank Bass. Utilizando la Dinámica de Sistemas se adapta el mismo al lanzamiento de un nuevo producto en el mercado farmacéutico-hospitalario argentino.
El objetivo central de este trabajo es el de obtener el modelo conceptual del mercado mencionado y conocer su comportamiento. Una vez cumplido este objetivo, se realizan simulaciones por computadora para estudiar los diferentes comportamientos que presenta dicho mercado a medida que se modifican las variables que rigen el mismo. A partir de estas simulaciones se obtienen
conclusiones del comportamiento del mercado en el pasado. Luego, utilizando escenarios probables a futuro, se estudian los posibles comportamientos del mercado y las estrategias que se pueden utilizar en estos escenarios."
"This project points to the study of the introduction of innovations in a market. It’s based on Frank Bass’s Innovations Diffusion Model. Taking System Dynamics, this model is used to the launch of a New Product in the argentinean pharmaceutical-hospital market. The main purpose of this project is to obtain the conceptual model of the market and to know its dynamic. Once this objective is achieved, computing simulations are performed to study the different behaviors offered by the market while the variables are modified. Following these simulations, conclusions of the behavior of the market in the past are obtained. Then, looking for the future, possible market behaviors and strategies that can be used in these situations are studied."
"This project points to the study of the introduction of innovations in a market. It’s based on Frank Bass’s Innovations Diffusion Model. Taking System Dynamics, this model is used to the launch of a New Product in the argentinean pharmaceutical-hospital market. The main purpose of this project is to obtain the conceptual model of the market and to know its dynamic. Once this objective is achieved, computing simulations are performed to study the different behaviors offered by the market while the variables are modified. Following these simulations, conclusions of the behavior of the market in the past are obtained. Then, looking for the future, possible market behaviors and strategies that can be used in these situations are studied."
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SIMULACION, DIFUSION DE INNOVACIONES, INDUSTRIA FARMACEUTICA