proyecto final de grado.page.titleprefix Comercialización de jabón en pan de glicerina para lavar la ropa
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Date
2013
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Abstract
"El principal objetivo general del proyecto final es analizar la conveniencia de introducir en el mercado argentino un jabón duro de glicerina para lavar la ropa. Actualmente no se ofrece un producto de estas características en el país y se cree que hay un segmento interesado."
"The general objective of the present project is to analyse the potential convenience of introducing glycerin soap for laundry in the Argentinian market. Nowadays, nobody is offering this product and it is believed that there is a segment of the population potentially interested."
"The general objective of the present project is to analyse the potential convenience of introducing glycerin soap for laundry in the Argentinian market. Nowadays, nobody is offering this product and it is believed that there is a segment of the population potentially interested."
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Keywords
MARKETING, JABONES, ESTUDIO DE MERCADO, COMPORTAMIENTO DEL CONSUMIDOR, SEGMENTACION DEL MERCADO